first_imgAt the beginning of October, Poreč becomes the center of the European hotel industry! Hoteliers from all over the region are gathering, and their participation has been confirmed by the vice presidents of operations of global hotel companies!The only conference on hotel operations in Europe, HOW Festival, this year it will be held on October 3-5 in Valamar Isabella Island Resort in Poreč. Already in its first year the HOW Festival gathered over 500 participants, in the largest number hotel directors, heads of operations and hotel departments and positioned itself as the largest hotel conference in the region. The focus of the Festival is on presenting the latest global trends and raising the quality of hotel operations. This year, over 50 international and regional experts are coming to the HOW Festival, including:Srdjan Milekovic, Senior Vice President of Operations for the EMEA Region, Hyatt InternationalGustaf Pilebjer,  Director of Food & Beverage for Europe, Marriott InternationalSusan Farnie, Human Resources Director for the EMEA Region, Wyndham Hotels & ResortsJohn Bartlett, Head of Analytics and Reporting (days) for the EMEA Region, InterContinental Hotels Groupwho will present their knowledge of changes at the global level and share their experiences in an interactive and interesting way to the participants.The program of the Festival was prepared in cooperation with hoteliers, and is segmented into panel discussions and lectures that are in the first part for all participants, while in the second part parallel workshops are organized divided into hotel departments. Some of the themes of this year’s HOW Festival are: How to find out what your guests really (subconsciously) think about you How to use guest data (DATA)What kind of leaders will the hospitality industry of the future need (human resources)How to increase revenue after booking and on the spot (sales and marketing)Little tricks of champagne connoisseurs: how to successfully sell champagne by the glass (food and drink)What are 21st century guests looking for for breakfast? (food and drink)In addition to the educational program, participants can expect a rich entertainment program within which this year is organized the first team building for all hoteliers and a big party and concert of the band Living Legend!Also, in cooperation with Valamar Riviera, the organizers of the HOW Festival invite all participants to extend their stay in Istria and visit ISTRA & CRAFT BEER FESTIVAL, which is organized immediately after the end of the Festival! The most famous names of the Croatian music scene, such as TBF (6.10) and Hladni Piv (7.10), are waiting for them there.  The complete program as well as all information about the Festival is available on the official website: www.howfestival.comlast_img