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#KicksStalker: LeBron wears ‘equality’ shoes – 1 black, 1 white; speaks about Trump

first_imgSteam emission over Taal’s main crater ‘steady’ for past 24 hours The four-time NBA MVP was asked about his choice of footwear for the first half of his Cleveland Cavaliers’ 106-99 victory over the Washington Wizards on Sunday night at an arena about a mile from the White House.“Obviously, we know where we are right now,” James began. “And we know who’s at the helm here.”FEATURED STORIESSPORTSTim Cone, Ginebra set their sights on elusive All-Filipino crownSPORTSGinebra beats Meralco again to capture PBA Governors’ Cup titleSPORTSAfter winning title, time for LA Tenorio to give back to Batangas folkHe continued, speaking about the importance of “having equal rights and being able to stand for something and speak for something and keeping the conversation going.”James then referred to his past discussions of Trump, saying: “Obviously, I’ve been … very outspoken and well-spoken about the situation that’s going on at the helm here. … Equality is all about understanding our rights, understanding what we stand for and how powerful we are as men and as women, black or white or Hispanic. It doesn’t matter your race.” Carpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award OSG plea to revoke ABS-CBN franchise ‘a duplicitous move’ – Lacson Cleveland Cavaliers forward LeBron James’ shoes are emblazoned with “EQUALITY” on both heels during the first half of an NBA basketball game against the Washington Wizards on Sunday, December 17, 2017, in Washington. (AP Photo/Nick Wass)WASHINGTON — LeBron James made a statement during an NBA game with his shoes — one black, one white, with the word “equality” in capital gold letters on the back of each.Then, after the game, James made a statement about President Donald Trump, saying: “This is a beautiful country and we’re never going to let one person dictate how beautiful and how powerful we are.”ADVERTISEMENT Messi misses penalty, Barca wins big to increase lead LATEST STORIES MOST READ Meralco ‘never the same’ after Almazan injury in PBA Finals Brian Heruela arrival bolsters Phoenix backcourt, defense Scottie Thompson also worthy of Finals MVP, thinks Cone Jiro Manio arrested for stabbing man in Marikina Redemption is sweet for Ginebra, Scottie Thompson Sports Related Videospowered by AdSparcRead Next Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew OSG plea to revoke ABS-CBN franchise ’a duplicitous move’ – Lacson Earlier this year, James called Trump “a bum” on Twitter and also said at Cleveland’s pre-season media day: “He doesn’t understand how many kids, no matter the race, look up to the president of the United State for guidance, for leadership, for words of encouragement. He doesn’t understand that, and that’s what makes me more sick than anything.”Then, for Cleveland’s first regular-season game, James donned a pair of black sneakers with the “equality” message. But this was the first time James chose to wear one white and one black shoe.At halftime Sunday, he changed into other sneakers. James finished the game with 20 points, 15 assists and 12 rebounds.“I didn’t play well in the first half, and I’m very superstitious, so I took ’em off,” James explained, before joking: “I didn’t play well in the second half, either, so if there was a third half, I would have took those off.”                 /kgaADVERTISEMENT View comments Don’t miss out on the latest news and information. last_img read more

Sing a song for Madiba

first_imgStory by Bhekumuzi MdakaneSouth African’s from all walks of life will also be joining in.The song is one that is really easy to learn:“Happy birthday to you “Happy birthday to you “Happy birthday dear Madiba“Happy birthday to you“We love you Tata“We love you Tata“We love you dear Madiba“Happy birthday to you”Musicians Danny K and Kabelo will lead the singing.The event, an initiative of the Department of Basic Education, LEAD SA and the Shout Foundation, is supported by Brand South Africa as well as the Nelson Mandela Foundation, and Proudly SA.Other artists and celebrities taking part include the Bala Brothers, Yvonne Chaka Chaka, the Drakensberg Boys Choir, Baby Jake Matlala, comedian Joey Rasdien, TV presenter Leanne Manas, and Miss South Africa 2011, Melinda Bam.International Mandela Day is celebrated each year on Mandela’s birthday, 18 July.On the day, individuals and organisations are called on to do something that is “of service to one’s fellow human”.According to the Mandela Day website, the aim of the day is “to inspire individuals to take action to help change the world for the better and, in doing so, build a global movement for good”.This year, the Department of Education and Lead SA hope to bag a place in the Guinness Book of Records with more than two million South Africans singing the birthday song on Mandela’s special day.At almost 94 Madiba may be frail, but his legacy of selfless service to humanity is strong and his spirited fight for a world of freedom and racial equality continues.And in return South Africa will sing him a birthday song which, it is hoped, will not only break a world record but will inspire the people of South Africa to unite and work as one for the greater good.Source: City of Johannesburglast_img read more

There’s Rot in the Roof

first_imgKramer doesn’t see how he can increase the thickness of the low-slope portion of the roof without affecting the steeper parts of the roof. His proposed fix is to pull off the 1×4 skip sheathing, add a 1/2-inch layer of OSB with a peel-and-stick membrane, then a layer of 30-pound felt, and metal roofing. The 5,000 square feet of 12-in-12 roofing will not be affected.Inside, he’s improved the bathroom fan capacity and covered the tongue-and-groove ceiling with drywall.“In the long run, it is possible that I am going to have to have the entire roof replaced, which will allow adding the R-10 or greater rigid foam and completing the other details, at a very large cost,” he says. “For an interim solution on this small section of roof, what improvement to my plan does anyone have?”That’s the background for this Q&A Spotlight. It’s worse than I thoughtAs is often the case when repairing an older house, the damage Kramer found in his initial assessment was just the beginning. What at first looked like a localized problem in the area of the skylight goes much deeper than that.When workers installed the skylight, “they literally cut a hole in the entire roof structure, added no framing, screwed the deck-mounted skylight on, and covered it with trim,” Kramer writes. “No insulation at the cut, and this was directly above the bathtub/shower…”A few hours later, after he has removed more roofing, Kramer adds this: “The damage is throughout the roof, as you can see in the photo [see Image #2, below]. Not sure what the fix is, but for now I’m just going to remove all the sheathing remnants and ponder if there is a way to move the transitions and valleys up enough to add the rigid foam at R-10. Any suggestions are appreciated.”His plan now seems to be to remove the Styrofoam and replace it with 1 inch of closed-cell foam, sealing the edges with spray foam, then seal all joints with tape. That would be followed by a 5/8-inch OSB roof deck, 30-pound felt, and standing-seam metal roofing. RELATED ARTICLES More evidence comes to lightAs Kramer dives further into the project, he posts a series of photos that suggest asphalt felt woven into the courses of shingles had something to do with the rot that developed later.“Your latest photos provide another puzzle piece,” Holladay says “Now we know the condensing surface for the escaping moisture. The original roofer installed strips of #15 asphalt felt, interwoven with the cedar shingles. It looks like a strip of asphalt felt was applied to the upper half of each course of shingles, as the shingles were installed. In winter, this asphalt felt was cold. This upper layer of asphalt felt was the condensing surface for the escaping moisture.“The moisture was piggybacking on the exfiltrating interior air that was escaping through cracks in the cut-and-cobble foam, and that moisture condensed on the underside of the roofing felt,” Holladay continues. “The moisture was trapped between the asphalt felt and the skip sheathing. The result: sheathing rot.”The problem would be more pronounced on boards higher on the roof because the warm, moisture-laden air would have a tendency to rise.Kramer does some exploratory digging into the steeper sections of roof and concludes it will have to be replaced at some point. So he plans a complete repair for the lower section of roof so it will not have to be reworked later. Once the rafter bays have been insulated, he plans to cover the entire section with 3-inch-thick rigid insulation, taped at the seams, before adding 1/2-inch plywood sheathing and his roof covering. (See image #3 below.)“This means I’ll cut into the two adjoining 12/12 pitches to raise the valley flashing,” he says. “I experimented with this and it wasn’t as bad as I thought.” Not enough room for all that insulationDorsett may have a point, Kramer replies, but there doesn’t seem to be a way of adding 3 inches of rigid insulation to this small roof area without diving into the adjoining roof sections. And that is not something he’s prepared to do.“I can see that the right way would be to add the rigid foam over the top, but I’m trying to find a reasonably efficient compromise which will stop the moisture problems in the future, even if not meeting full R-value,” Kramer says. “The rest of the home has about 5,000 to 6,000 square feet of this roof construction. That’s going to be my next challenge.”His latest, and best plan so far, is to remove the rigid foam from between the rafters and to spray 1 inch of closed-cell foam directly on top of the 15-pound felt separating the roof cavity from his tongue-and-groove ceiling boards.“Then I will re-install the foil-faced Thermax and tape the top surface across the rafters,” Kramer adds. “Essentially, I’m going to be treating the tongue-and-groove as the roof deck, and installing all of my insulation above that. Then I’ll install the metal roof over 30-pound felt. That will give me R-27, (in the cavity, anyways…). I’ll also have to be sure to seal every penetration (drain vent, bathroom fan, skylight).“This seems like it will address the issues for this small space,” he adds. “I’m proceeding with the belief that this small section will be sub-optimal in energy efficiency, but fully durable from a moisture standpoint. “ Cut-and-cobble is ‘risky’The photos tell GBA senior editor Martin Holladay that moisture has probably been accumulating in the roof for years, a result of various air leaks between the framing and the rigid foam insulation that has been cut to fit in the cavities. “The exfiltrating air,” he says, “carries moisture, and the moisture probably condensed on the underside of the cold asphalt felt strips that were interwoven with the cedar shingles.”The bottom line is this: a cut-and-cobble approach to insulation is risky.“Fixing the open section with more cut-and-cobble is only a temporary solution, since you’ll probably end up with more air leaks as the rafters expand and contract due to changes in humidity and temperature,” Holladay writes. “Eventually, you’ll probably need to fix this problem on your entire roof. To really fix this issue, you’ll need to strip all of the roofing off, install new OSB or plywood roof sheathing, some type of air barrier, and an adequate thickness of continuous rigid foam above the roof sheathing.”A better approach now, he adds, would be to strip off all of the rigid foam from above to expose the ceiling boards, and fill the cavities with closed-cell spray foam.center_img Ordinarily, skip sheathing would be fineMost houses have solid roof decks — which these days are made of plywood or OSB, but in the past consisted of sawn boards. The person who roofed Kramer’s house used skip sheathing, 1×4 boards attached to rafters so there’s a gap in between each board. That was a common technique when roofs were finished with wood shingles, because the skip sheathing allowed the shingles to dry out better than solid sheathing did.The technique typically allows any accumulating moisture to escape, Dana Dorsett says.“Cedar shingle roofs on skip sheathing are inherently ventilated to the exterior,” he says, “and in most climates air leaks from the interior would just leak without leaving enough moisture in the skip sheathing to be a problem, but on the foggy-dew western foothills of the Cascades it’s still not always adequate.”It appears from the photos Kramer has provided that the only issues with the skip sheathing appear to be around the roof vent (probably because it wasn’t sealed adequately) and at the bottom edge of the roof over the eaves, “which implies that the inherent venting was ‘working mostly,’ ” he adds.“The damage at the overhang was likely due to a combination of wind-driven leakage of the shingles combined with slower drying due to the colder temperature of the roof at the eaves where it isn’t being heated from below, and scant winter/spring sun to warm it from above,” Dorsett says.Kramer will have to do better than R-10 in insulation above a new roof deck if he wants to meet the 2015 International Residential Code minimum, Dorsett says. “But R-15 above the roof deck would meet code on a U-factor basis (not on an R-value basis) and would give you reasonable dew point margin,” he says. “Using 3 inches of reclaimed roofing polyiso would be the cheapest (and greenest) way to get there.” Our expert’s opinionGBA technical director Peter Yost added these thoughts:Chuck Kramer has gotten much more than he bargained for with his roof and with us! He and I and the GBA online professional volunteer crew have been going full tilt on this one.I have worked on a number of projects with 2×6 tongue-and-groove ceilings and/or roof decks (here’s one example).They work great as finish and structure but they leak air like a sieve. And because the t&g deck extends through and beyond the gable and eaves to make great overhangs, they leak everywhere: through the field of the ceiling, at penetrations and to the outdoors directly at eaves and gables. The pattern of moisture damage often follows these pathways, as well as up into peaks due to stack effect and moist air being more buoyant than dry air (given the same temperature).Here is some interesting additional information about this home:1. The current occupant moisture load is apparently quite modest: just two occupants, few plants, dryer properly vented to outdoors, no wood stored inside conditioned space, no open combustion (e.g. propane cook stove or oven) etc.2. The previous occupancy moisture load is likely to have been quite high. Evidence of moisture upon move-in by current occupants includes: staining streaks (watermarks) on window frames, ceilings, and walls; and a wood stove with a big, open pot of water on top; and poor or no exhaust venting in bathrooms.3. Although a blower door test has been conducted on the home, Kramer never got the results. He does, however, remember quite a bit of the “flow” coming from upstairs.4. Much of the moisture damage — rot and insect tunneling — appears to be historical rather than current or recent.So, Chuck Kramer is and needs to continue to address two connected issues: household moisture loads and roof air leakage. He needs to manage air leakage at all of the pathways enumerated above, and assess the continuity of his air barrier with a blower door aided by smoke stick and/or IR imaging. He needs to monitor indoor relative humidity, especially during the winter, with a reasonable monitoring device (see the link to “Measuring (and Understanding) Humidity” in the sidebar above) and identify and manage sources of household moisture should levels exceed 35% to 40%.By the way, it would be a good idea to check the original Q&A post because Kramer has built a great photo series there. Cut-and-Cobble InsulationHow to Build an Insulated Cathedral CeilingAll About Attic VentingHow to Install Rigid Foam on Top of Roof SheathingCombining Exterior Rigid Foam With Fluffy Insulation GBA Details: Exterior Roof Insulation RetrofitMeasuring (and Understanding) Humidity Chuck Kramer’s home in Enumclaw, Washington, was built in the 1980s with unvented cathedral ceilings, insulated with cut-and-cobble rigid foam insulation and roofed with cedar shakes. A small section of the roof is showing signs of water damage, and now Kramer is trying to find a way of repairing the problem area without tearing into the rest of the roof.As Kramer explains in a Q&A post at Green Building Advisor, the trouble seems to be in an area measuring about 150 square feet. This part of the roof, with a slope of 4-in-12, is surrounded by two other roof areas with a 12-in-12 pitch.From inside to outside, the roof assembly consists of 2×6 tongue-and-groove boards, 15-pound asphalt felt, 2×6 rafters, 1×4 skip sheathing, and cedar shakes interwoven with strips of 15-pound asphalt felt. The rafter cavities are insulated with two 2-inch-thick layers of foil-faced polyisocyanurate foam insulation and 1 inch of Styrofoam beadboard.“Most of the roof is 12/12 pitch,” he writes. “A small section above two bathrooms is 4/12, with two 12/12 pitches joining two sides with valleys. In that section, a skylight was cut in after initial construction, maybe in the late ’80s… The 1x4s [the skip sheathing] and a small part of the tops of the rafters are damaged by rot, particularly badly around the skylight.”last_img read more

Ebondo hits game winner to lift CEU over JRU

first_imgPBA IMAGESRod Ebondo saved the day anew for Centro Escolar University in a 77-75 thriller over Jose Rizal University in the 2018 PBA D-League Aspirants’ Cup Monday at Pasig Sports Center.Ebondo poured in 33 points, including the game-winning jumper with 1.1 seconds left, and had 15 rebounds, three assists, two steals and two blocks.ADVERTISEMENT Typhoon Kammuri accelerates, gains strength en route to PH Pussycat Dolls set for reunion tour after 10-year hiatus Police teams find crossbows, bows in HK university PLAY LIST 01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City MOST READ Pumaren: Ahanmisi ‘too nice’ and ‘needs to be selfish like Ritualo’ “We’re just lucky that Rodrigue’s shot went down,” admitted coach Yong Garcia.Ebondo also came up with a huge defensive play, blocking Jeckster Apinan’s attempt in the final 15 seconds before hitting the go-ahead basket as league-leading CEU improved to 5-1.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutJoseph Manlangit chipped in 15 markers, while Art Aquino had eight, none bigger than his undergoal stab to knot the score at 75 with 20.6 seconds left.Despite the victory that kept the Scorpions at the top of the standings, Garcia rued his team’s tendency to play complacent against a lower-rung team like JRU. View comments Don’t miss out on the latest news and information. Quarters: 16-17, 38-39, 58-64, 77-75. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Read Next Google honors food scientist, banana ketchup inventor and war hero Maria Orosa Brace for potentially devastating typhoon approaching PH – NDRRMC “That’s our problem, our complacency,” he said. “We started flat and that’s the reason why we struggled. Luckily, we were able to focus in the end game.”Kris Porter posted 21 points on 5-of-9 shooting from three for the Heavy Bombers, who suffered their sixth straight defeat and dropped to 1-6. Paolo Pontejos added 14 markers, five rebounds, and three assists, while Ervin Grospe had 10.The scores:CEU 77 — Ebondo 33, Manlangit 15, Aquino 8, Chan 7, Veron 7, Caballero 5, Wamar 2, Arim 0, Cruz 0, Guinitaran 0, Fuentes 0.JRU 75 — Porter 21, Pontejos 14, Grospe 10, Apinan 8, De Guzman 7, Dela Virgen 7, Esguerra 4, Mendoza 4, Sawat 0, Yu 0.ADVERTISEMENT LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Typhoon ‘Tisoy’ threatens Games LATEST STORIES Families in US enclave in north Mexico hold sad Thanksgivinglast_img read more

Minister Pintard Speaks at NBAFIBA Event in The Bahamas DH

first_img Related Items: Facebook Twitter Google+LinkedInPinterestWhatsApp Facebook Twitter Google+LinkedInPinterestWhatsAppBahamas, July 5, 2017 – Nassau – Minister of Youth, Sports and Culture the Hon. Michael Pintard speaks at the Basketball Without Borders (BWB) Americas 2017 Press Conference, at the Kendal Isaacs Gymnasium, on July 5, 2017.    Also pictured is National Basketball Association (NBA) player Dwight Powell of the Dallas Mavericks.This is the first BWB camp for The Bahamas and it is a joint initiative of the NBA and the International Basketball Federation (FIBA), with the local Bahamas Basketball Federation (BBF).   Players and coaches from the NBA/Women’s National Basketball Association (WNBA) and FIBA will facilitate the training of the more than 60 young players from about 16 countries in the region slated to take part in the camp.Also shown are organizers, facilitators and campers; and photo of Minister Pintard (left), Dwight Powell (centre), and Director of Culture Timothy Munnings.(BIS Photos/Eric Rose)last_img read more

The Content Marketing Revolution

first_imgEach year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that’s marketing services. Last month, Penton Media bought Washington, DC-based EyeTraffic Media, an online marketing firm, and in April is expected to announce a company-wide shift toward marketing services. “If you look at Outsell, they say 60 percent of a marketer’s internal spend is going to their Web site and that it’s the biggest pain point,” says Penton senior vice president of marketing services Kim Paulsen. “We want to help companies do a much better job of utilizing their Web sites with great content and understanding social media. Companies all say they need a Facebook page or a Twitter feed, but they’re not sure what to do with it.”Under the umbrella of marketing services comes “content marketing,” which really isn’t much different from custom publishing, it just sounds sexier (and more dotcom-friendly). “If you look at branded and custom content, it’s all the same,” says Joe Pulizzi, founder of content marketing specialists Junta42. “We decided to go with ‘content marketing’ because brands didn’t get ‘custom publishing’—they automatically thought book publishing or print. The idea is that marketers need to be publishers today. When you talk to a brand now, they get it right away.”While print still dominates the custom market ($24 billion was spent on print production and distribution in 2010, compared to $3.6 billion spent on other forms of content according to a new report from the Custom Content Council and ContentWise), three big factors are driving the content marketing boom today–social media, search engine optimization and lead generation. “You need unique content for any of those three to work well,” says Pulizzi. WATT Publishing sees dollars go to three particular areas online: ROI Integrated Marketing Programs (“After three long years of evangelizing measuring programs, we’re seeing traction,” says director of e-strategy and marketing Jeff Miller); virtual events; and custom programs/content creative that includes social networking and video. “We are providing a variety of new services including ‘ghost blogging’ and producing content intended to boost SEO,” Miller told FOLIO.A New Business ModelBut while publishers may have offered successful custom publishing services in the past, content marketing as a business can be radically different from traditional publishing, from the client relationship to pricing and sales cycles (which can last three to 18 months).”What I’ve seen happen is when a traditional publisher tries to do custom content, it often falls apart because the sales-time is much longer” says Mike Winkleman, president of custom publisher Leverage Media. “Conventional publishers haven’t figured out the compensation piece either. The rep says, ‘It’s 16 pages. Shouldn’t it all be advertising? Shouldn’t it be paid on that basis?’”Pulizzi agrees. “The mentality is different,” he adds. “You’re still working with publishers who ask, why wasn’t this a 6x ad program? I would imagine that people like that are still out there. But the economics are important. If you sell a $50,000 custom project, you’re probably making $20,000, and then you have to factor in commission. You have to look at the structure.”Economics are also different. “The margins with marketing services are slightly lower than traditional publishing,” Penton vice president of custom solutions Scott Bieda told FOLIO: last year. “But, it’s always going to be an up and down business-something like SEO services will be extremely profitable because it’s billing people for time and putting them on a monthly retainer. Some of the other services-like video-may not be as profitable but are still good businesses. They’re still healthy but at a slightly lower margin than traditional publishing because the costs are much higher. But slightly lower than traditional media is still a great margin.”Cam Bishop has worked both sides of the aisle as CEO of dedicated publisher Ascend Media, then acquiring Ascend’s custom and events groups (which generated in the “mid-teen millions” at time of purchase in 2009) to create Ascend Integrated Media.”I refer to us as a long form creative agency,” he says. “We do not own any brands so our interests are totally aligned with our clients. That fact is absolutely critical to understand in contrast to a publisher who is trying to provide marketing services. This is a different business and a very different mindset from publishing.”While content marketing may sound like a safe bet to advertising-dependent publishers, it’s not, according to Bishop. “In fact, I think publishers are starting to recognize that this custom content business is very different and can be expensive to launch with a pretty high risk of failure rate,” he adds. “In the last two weeks, I have been approached by two traditional publishers to possibly partner with them to provide marketing services for them.”Integrated Service or Separate Division?While publishers are taking a variety of different approaches to custom content, the smart ones are treating it as a separate group.”You have to put real services behind it,” says Pulizzi. “You can leverage existing resources at first to get started but you have to have a separate account executive similar to an agency model and a separate team that can focus on the brand.”PC World and Macworld have launched a separate group called Content Works with separate editorial and sales teams (services run the gamut from white papers and articles to videos and live events).Hanley Wood actually has two different groups dedicated to marketing services, including Hanley Wood Custom Solutions–focused on customers who are also advertisers–and Hanley Wood Marketing, which handles non-endemic clients.Last fall, UBM launched an integrated marketing services company called DeusM, which leverages “business social media” as its primary offering, creating specialized, proprietary communities for sponsors, which can also take advantage of broader social networks like Facebook, Twitter and LinkedIn. UBM has leveraged that approach to launch communities in Internet Evolution (sponsored by IBM), Enterprise Efficiency (sponsored by Dell) and EBN, which has multiple sponsors.Consumer publishers such as Hearst and Meredith are heavily involved in content marketing as well. Hearst’s iCrossing (the digital marketing agency Hearst bought for $325 million last year), offers the Content Lab, an initiative that brings together brands (such as Coca-Cola and Toyota), media companies and agencies to discuss producing multi-platform content. iCrossing is also launching the Live Media Studio, a physical organization that will execute programs developed in the Content Lab. “Bought, earned and owned are mechanics for how content is actually deployed, distributed and experienced,” says Adam Lavelle, chief strategy officer at iCrossing. “Building connected brands is really the driving theme and we do that in bought, earned and owned media. Content fuels all of that.”A Hyper-Competitive MarketPublishers will find themselves dueling with agencies as well as other publishers to land this business. “In 2007, this wasn’t on anybody’s radar at the agencies,” says Pulizzi. “Now there is hardly an agency that doesn’t have this as a core driver. I’ve never seen it as competitive as it is now and it’s only going to get worse.” So publishers, get your story ready. “Marketers won’t give you three seconds for your sales pitch but they’ll give you 30 minutes for a good story,” says Pulizzi. “You don’t need to convince marketing execs that they need to do this anymore, they’re asking how we do it, how we staff for it and how do we measure it.”last_img read more

In Our Communities

first_img ADC AUTHOR The Air Force is restructuring its KC-135 fleet to bring on more KC-46s, moving 12 of the tankers from McConnell Air Force Base, Kan., to Fairchild Air Force Base, Wash., Air Force Magazine reported. The service recently announced the 92nd Air Refueling Wing at Fairchild will receive the KC-135s beginning in fiscal 2020, a shift that will add 1,000 airmen and families to the base…The U.S. Navy is testing wells near Naval Air Station Pensacola, Fla., for possible toxic contamination after identifying several homes with contaminated water, WKRG News 5 recently reported. The water contamination, believed to be from firefighting foam, prompted Navy and health officials to hold a meeting with residents to make sure they understand their water test results…The Hawaii Department of Health has asked the U.S. Navy to move fuel tanks stored beneath Red Hill, Hawaii News Now reported last week. Bruce Anderson, director of the state health department, says the Navy has 20 underground tanks at the site and has voiced concerns an earthquake or other event could cause a major spill.Air Force photo by Airman 1st Class Michaela Slanchiklast_img read more

POLICE LOG for September 6 Car Leaking Lots Of Fuel In Parking

first_imgWILMINGTON, MA — Here are highlights from the Wilmington Police Log for Thursday, September 6, 2018:A Shawsheen Avenue caller reported their mailbox was damaged overnight. (10:48am)Employee of Eiro Car Center on Andover Street called station due to customer being verbally aggressive with business’s owner. Customer left prior to police arrival. Police unable to locate customer. Police spoke with owner, who confirmed argument was only verbal in nature. (11:09am)A walk-in party reported a white Lexus was possibly leaking something in the library’s parking lot. Police responded. Fuel was being leaked. Fire Department put down pads to soak up fuel. AAA enroute. Owner told not to operate until repaired. (12:23pm)A jogger on Garden Avenue reported a small white dog with no collar was running loose in the roadway. Animal Control Officer brought dog to Best Pets. Owner was located. Contractor at house had left door open, allowing dog to escape. (12:49pm)A walk-in party found a wallet in the Benjamin Moore parking lot. Owner came to station to pick up. (3:38pm)Lights at Route 62 and Route 38 were flashing red. MassDOT contacted and reset lights. (5:33pm)(DISCLAIMER: This information is public information.  An arrest does not constitute a conviction.  Any arrested person is innocent until proven guilty.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedPOLICE LOG for August 13: Woman Arrested After She Quits Her JobIn “Police Log”POLICE LOG for August 10: Car Stolen; License Plate Stolen; Road Rage Incident At Cumberland FarmsIn “Police Log”POLICE LOG for August 19: Fist Fight At Planet Fitness; Hawk Stuck Inside Building; Gas Line StruckIn “Police Log”last_img read more

Switch Lite vs iPod Touch in our 200 portable gaming battle

first_imgThe Nintendo Switch Lite. Nintendo Nintendo’s Switch Lite, a $200 simplified version of the gaming giant’s Switch system, arrives on Sept. 20. The Lite’s smaller, all-in-one design is for handheld gaming only. Unlike the original, the controls are part of the body — not removable Joy-Cons — and there’s no way to output to a TV, so you’re always playing on its 720p-resolution 5.5-inch touchscreen. The more compact body should make it easier for gaming on the go, however, and Nintendo promises more than 6 hours of battery life.The Lite’s release puts it in play for holiday shopping season. However, that also means it’s up against the launch of Apple Arcade, Apple’s subscription gaming service. Expected this November, Arcade promises more than 100 new and exclusive games available for on- and offline play and should make the 2019 iPod Touch, also $200, a formidable handheld gaming opponent for the Switch Lite.Which device is best for you and your kid’s mobile gaming needs is not as straightforward as you might think. Here are a few ways to help you decide. $219 iPod Touch 2019 review: A device out of its time Mentioned Above Apple iPod Touch 2015 (16GB – blue) See it Review • Apple iPod Touch review: 2015 specs packed into a tiny 2012 body Now playing: Watch this: See It See All 5:39 $132 0 Apple iPod Touch 2015 null Aug 31 • Your phone screen is gross. Here’s how to clean it Share your voice •center_img Built for games! vs. built for games? Nintendo being Nintendo, the Switch Lite is purpose built for gaming and, more specifically, it’s “dedicated to handheld play.” Compared to the 6.2-inch Switch display, the 5.5-inch Lite’s compact body will no doubt make it easier to manage for smaller hands. It’s a lot more jacket-pocket friendly than the regular Switch, too, and with its built-in controls it doesn’t flex or creak as much, according to CNET’s Scott Stein’s hands-on experience with the Lite.A new true D-pad on the left side replaces a set of four buttons on the Switch’s Joy-Con that offered those same functions, which should make it easier to play the older games available with the company’s subscription service, Nintendo Online. Plus, if you still want to use a full-size controller or Joy-Cons, you can with the Lite as well (there is no kickstand, though).The iPod Touch, on the other hand, is even smaller with just a 4-inch touchscreen and, obviously, no physical controls for gaming. It’s more pocketable for sure. Though, depending on the game, touch controls can be frustrating. You can buy a third-party Bluetooth controller for the Touch like the GameSir M2 or SteelSeries Nimbus. But along with being an additional expense, you’ll have to make sure the game you want to play supports a controller.lite-photo-01The Switch game catalog is loaded with family friendly titles. Nintendo It’s about the gamesComfortable, responsive controls are great, but they don’t matter much if there are no games you want to play. There are currently more than 2,000 Switch games in Nintendo’s eShop, with more than 900 of them rated E (for Everyone) by the ESRB and more than 550 others are rated E10+. (They’re all easily sorted by those ratings in the eShop, as well.) Titles include all of Nintendo’s first-party games and characters — from Mario and Zelda to Kirby and Pokemon — as well as a huge catalog of indie games. And, of course, Fortnite.The other thing is, many of the Switch games are designed to be played with family and friends who also have a Switch. If you already have a Switch in your home, a Switch Lite is a less expensive way to play multiplayer games on the go and team up for online play. (You’ll likely need additional copies of a game to do it, however.) Apple Tags Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Nintendo Switch Lite first impressions reading • Nintendo Switch Lite vs. Apple iPod Touch: Which is the best $200 gaming handheld for kids? Nintendo Apple Aside from the upcoming Apple Arcade, there are more than 300,000 games in the App Store, so saying there’s a lot to choose from is an absurd understatement. Plus, many big mobile games come to iOS first. And, of course, there’s Fortnite. If you’re concerned about ratings, Apple lists them with each title and in its Kids category, you can break them up into ages 5 and under, ages 6 to 8 and ages 9 to 11. However, these are not ESRB age ratings, but ones that “developers have self-identified as being appropriate for those age groups.” (Just FYI, the Google Play store lists ESRB ratings with its games.)Two other things to keep in mind are in-app purchases and storage. Both Switch and iOS games have in-app purchases and ways to stop your kids from making them. In iOS it can be done via the Screen Time settings. It’s worth noting, too, that Apple Arcade won’t have in-app purchases because everything will be included as part of the subscription. For the Switch, you can restrict purchases through your Nintendo account’s parental controls.As for storage, while both the Lite and Touch have 32GB of storage, only the Lite has a microSD card slot so you can load up on all the games you want and do it fairly inexpensively. For the iPod Touch, it will cost you $300 for a 128GB model and $400 for 256GB. Nintendo doesn’t list the maximum supported storage, but a 256GB microSD card is less than $50.48-ipod-touch-2019The iPod Touch up against the full-size Nintendo Switch. Sarah Tew/CNET But apps are nice, tooI know this is about gaming, and kids, and kids playing games, but you really can’t ignore what Apple’s App Store has to offer beyond popular games. From educational titles to streaming video and music to messaging and video chat, the app options are seemingly endless. Then you add in the updated hardware like its A10 Fusion processor — the same one found in its step-brother the iPhone 7 — and its front and rear cameras and you can include the AR apps in the App Store in the final tally also.For the Switch Lite, the app selection is, um, light. You’ll find Hulu, YouTube and a couple others. But, again, the Switch is made primarily for handheld gaming, so it shouldn’t be a surprise that your kids won’t find a great sleep-tracking app (though Netflix would still be nice).As it stands, though, the Nintendo Switch Lite is likely going to be the better on-the-go gaming experience for your kids (and you), especially if you already have the regular Switch in your home. An iPod Touch makes more sense if your child’s needs stretch beyond gaming or you intend to sign up for Apple Arcade in November. Walmart CNET may get a commission from retail offers. 8:34 Aug 31 • iPhone 11, Apple Watch 5 and more: The final rumors Aug 31 • Verizon vs AT&T vs T-Mobile vs Sprint: Choose the best 5G carrier Consoles Video Games Mobile Now playing: Watch this:last_img read more

Robert Downey Jr talks about Avengers Endgame ending

first_imgNot only Robert Downey Jr. but other stars of Marvel Cinematic Universe has talked about the Endgame ending. As per Chris Evans, “Every time you think Marvel’s pulled every single trick out of the bag, they actually saved the best stuff for this one.” Whereas, Jeremy Renner stated that the storytelling of Endgame movie is insane and “you don’t know what to expect.”That being said, the most recent trailers of Avengers: Endgame has somehow spoiled Tony Stark’s part for a lot of fans. As per the recently released teasers and special look, Tony Stark has finally made his way to the planet Earth and has even asked Steve Rogers aka Captain America to trust him in his fight against the Mad Titan Thanos.There are several theories that suggest that Avengers: Endgame movie is going to be the last time when we are going to see Robert Downey Jr. playing the role of Tony Stark. Some has even suggested that just like Christopher Nolan’s Bruce Wayne, even Tony will get retired and may have cameos in future Marvel movies.Avengers: Endgame is scheduled to release on April 26, 2019. Robert Downey Jr as Tony StarkFacebook / Iron ManAvengers: Endgame movie is only a couple of weeks away and movie’s lead star Robert Downey Jr. has finally talked about the ending which we all have been waiting for.In the Marvel Cinematic Universe, Robert Downey Jr. plays the role of Tony Stark aka Iron Man. The character was deeply wounded (physically and emotionally both) after the events of Avengers: Infinity War. Along with Nebula, he was left stranded on the planet Titan. In the very first trailer of Avengers 4, we got to see Tony alone in the spaceship, drifting alone in the universe.After Infinity War, fans were left wondering how the events of Endgame are going to take place. Ever since the release of Infinity War, fans have been coming up with different theories about the superheroes. Most recently, fans were wondering how Ant-Man will crawl up to Thanos’ back and will make him explode. Josh Brolin has debunked this theory but nonetheless, the internet is filled with several crazy theories when it comes to Avengers: Endgame. As per Robert Downey Jr., fans will never be able to guess what is going to happen and how the events will unfold in the upcoming MCU movie.”I guarantee you there is no way anybody could guess what’s going to happen,” Downey Jr. recently said.last_img read more

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