first_img Related Articles ESI Digital – No Drama Please… Esports growth should be treated as business as usual  August 20, 2020 StumbleUpon SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO August 25, 2020 Submit BetInvest: The benefits of separating esports betting markets August 7, 2020 Share Share Peter IvanovSpecialist esports betting platform provider UltraPlay has become the first company to offer live betting markets on the Grand Final of FIFA’s Interactive World Cup 2017.The Interactive World Cup is an esports FIFA game tournament hosted by EA Sports in partnership with FIFA. A 32 esports international player tournament the FIFA Interactive World Cup takes place this week (16-18 August) at London’s Central Hall Westminster.Updating the market, UltraPlay has informed that its partner bookmakers VitalBet, Ebettle and Loot.bet will have dedicated live feed betting markets on the FIFA tournament.Peter Ivanov, Head of esports Trading at UltraPlay, commented on his firm’s industry first initiative “Led by the mission and experience of building a betting brand that appeals to eSports fans, UltraPlay is constantly improving its eSports odds provision and betting options to offer the next level of gaming experience.“That was the core idea behind the company’s decision to become the first igaming provider offering live betting on the Fifa Interactive World Cup Grand Final – the highly ranked and prestigious international tournament followed by millions of fans worldwide.”last_img