The Africa Institute of South Africa hostedthe Africa Day celebrations at the NationalCultural History Museum in Pretoria on25 May 2011. Lindiwe Ngcobo of the IMC spoke aboutthe importance of positioning Brand Africainternationally in order to attract investors. Traditional dancers from Nigeriaentertained audiences with theirbest moves(Images: Nosimilo Ramela)MEDIA CONTACTS• Makgwathane MothapoAfrica Institute of South Africa+27 12 304 9729Nosimilo RamelaSouth Africa celebrated Africa Day on 25 May 2011 with a vibrant line-up at the National Cultural History Museum in Pretoria. Focus areas of this year’s festivities included progress on the continent over the past 48 years and empowering the nation’s youngsters for a more sustainable future.The event was hosted by the Africa Institute of South Africa in partnership with the International Marketing Council (IMC) of South Africa, the Department of Science and Technology, Ditsong Museums of South Africa, the Institute for Economic Research on Innovation, Tshwane University of Technology and the National Research Foundation.The theme for this year’s event was Accelerating Youth Empowerment for Sustainable Development. Speakers at the proceedings emphasised the need for African countries to share skills and empower their young people to see greater development on the continent.The IMC’s Lindiwe Ngcobo said: “Education is a strong reputation-driver: not just for South Africa, but for Africa as a continent.”With South Africa now part of the Brics economic bloc, the spotlight is on Africa to represent itself on a global scale, she added. “Our commitment to youth development will form part of how we are judged by other nations as potentials for investment.”Ngcobo said it was important for the continent to shape its image and to set an agenda that will drive its reputation and competitiveness.“We need to showcase not only South Africa as a dream destination for tourism, culture, trade and investment, but also highlight the pertinence of positioning Brand Africa to the rest of the world.”Tapping into Africa’s potentialAfrica Day is held every year to commemorate the formation of the Organisation of African Unity in 1963. The organisation, now known as the African Union, was founded by leaders of 30 of the 32 independent African states who signed a founding charter in Ethiopia’s capital city of Addis Ababa.Nicasius Achu, a researcher at the Africa Institute of South Africa, said his organisation decided to host the event to showcase different African cultures.“We don’t know our potential as African countries. We should expose ourselves to our different countries and find out what resources we have and how we can help each other, and encourage inter-country trade.”He said Africa Day should be a day for Africans to reflect and think about how they can enhance and develop the continent. “It’s a day for us to consider how we can make Africa more attractive, how we can promote our continent to the world.”Cultural kaleidoscopeThe 25 May event was packed with vibrant art, music, dance, craft and literature emanating from different countries on the continent.The Ethiopian embassy handed out samples of the country’s best foods, teas and coffee, while the Nigerian embassy also had a food-tasting session with its top delicacies on offer.Botswana’s Galefele Thedi said she believes Africa Day should be a day when Africans celebrate all their unique cultures being united under one continent.Uniting and growing the continent“We should use this day to show solidarity as the African continent,” said Khaled Aberra, first secretary for the embassy of Eritrea. “We should use this opportunity to enhance our relationships so we can form stronger bonds and try to face the challenges some of our neighbours are struggling with.”Dr Mohamed Badr Eldin Moslafa Zayed from the Egyptian embassy added: “We need to believe in ourselves as an African continent. We should trade with each other more and get to know each other more and unite as the people of Africa.”South Africa’s Pumla Ntsele said for her, Africa Day is a day to celebrate being African. “Coming from a major city like Johannesburg, I celebrate the growth of the continent. Johannesburg is one of the major African cities leading African development.”In closing, CEO of the Ditsong Museums Makgolo Makgolo encouraged everyone to take time to learn more about Africa and the different countries’ history and cultures.“There is no better place for the celebration of Africa Day than here at the National Cultural History Museum. If you want to know about people, go to a museum,” he said.
The days of queuing at the Home Affairs offices may become a thing of the past very soon. Through Home Affairs’ online application system and partnership with banks, applying for a smart ID card has become a little easier.Applications for smart ID cards can be done online. (Image: My Broadband)Compiled by Priya PitamberHome Affairs Minister Malusi Gigaba said the department was trying to expand its footprint and make it convenient for people to apply.”The entire process is paperless and digitised and there is no human intervention along the line,” he said.e-Home Affairs allows people who are aged between 30 and 35 years old to apply for their smart ID cards and passports, upload supporting documents and pay for their applications online. They can make an appointment with their selected banks to have their photos taken and fingerprints verified.How to applyStep 1: Go on to the e-Home Affairs website and register. To register, you will need to:Complete personal details;Create a password, and;Answer various questions for security purposes.Step 2: You will receive an OTP (one-time pin) to confirm your cellphone number. Enter it in, and click submit.Step 3: You will receive another OTP to login to your profile.Step 4: Complete your application form for a smart ID card. The fields marked in red are mandatory.Step 5: It is optional to upload the listed, supporting documents. The originals will be required when visiting a bank branch.Step 6: You can make an online payment or choose to pay at a branch of a bank. An online payment means you need to log on to your bank’s payment system to complete the transfer. The smart ID card costs R140.Step 7: Book a slot at a bank that has the Home Affairs service available for your biometrics to be captured. But remember:Booking an appointment is needed for a visit to a bank.No booking is needed if you are going to a Home Affairs office.Step 8: Print out your confirmation letter.Step 9: Remember to take your confirmation letter and your green barcoded ID book when going to the bank to capture your biometrics.Step 10: You will receive a SMS notifying when your card is ready for collection at the bank.Source: Department of Home AffairsWould you like to use this article in your publication or on your website? See Using Brand South Africa material.