first_imgRelated posts:No related photos. The current economic downturn may be hitting the jobs market, but it isstill essential for employers to recruit the best talent. And thus explains why the 12 judges on the Recruitment Advertising Awards(RADS) panel have had so many entries to review this year, 520 in the 17categories of the competition. Rob Smith, chair of the judging team, explained that despite tough times inthe market, the aims of recruiters remain the same, and they have to raisetheir game even higher: “It is about how organisations are using theirbrand to attract and recruit more skills into the business. Employers arehaving to be much sharper,” he said. He said originality was one of the key criteria but the judges are alsointerested in how recruitment advertising fits into a company’s whole businessstrategy. “It is no longer just about recruiting new people. It is aboutadvertising and promoting the employer’s brand. Recruiters have to understandthe candidate,” he said. The extensive two rounds and three full days of judging will produce awinner in each category as well as an overall Best Work of the Year Award. According to Smith, the eventual winner will be the advert that bestdemonstrates the modern recruitment process: “It will be somethingunquestionably original and at the very top of its trade in art direction, useof copy and how it works with its audience.” Despite the ‘wow’ factor that many ads aspire to, it is still essential thatthe overall aim is fulfilled and they get the right people and the right skillsinto the business. Jamie Zuppinger, European resources manager at retailer Claire’s said:”Ultimately it has to recruit the right type of people for the role it istrying to fill. That’s its fundamental role.” Gill Davies, recruitment manager at T-Mobile added: “You don’t wantinnovation or something new just for the sake of it. It has to be functionaland fulfil its job as a recruitment advert.” Pauline Moignard, an HR consultant, is on the panel for the second timeafter a break of six years. In that time she said the standard has risendramatically, with the growth of the internet playing a significant role. She added that the public and private sectors have almost swapped places interms of recruitment budgets and the methods used to attract new staff. However, she said her criteria in picking a winner had largely remained thesame, despite the changes in the market. The judges will meet again to finalise the shortlist and choose the winners.And as Amanda Saker, a recruitment consultant with Virgin, explains the mostsuccessful entries will have a balance between boundary breaking innovation andensuring the advert does its job. By Ross WighamThe Recruitment Advertising AwardsWill be presented at a spectacular dinner on 16 January at the GrosvenorHouse Hotel in London.  For more detailsvisit www.radawards.com Previous Article Next Article Comments are closed. RADS entries raise their game in a tough marketOn 10 Dec 2002 in Personnel Todaylast_img read more