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Deskfast reinvented: The new wave of speed eaters

first_imgBritain is a nation of speed freaks. When it comes to breakfast, that is. Anything that involves less prep time (and a longer lie-in) hits the spot for today’s time-pressed consumer – and that’s particularly true during the working week. One in four Brits aren’t prepared to spend any longer than two minutes making their breakfast on a weekday, found an exclusive poll of 1,882 breakfasters conducted by Harris Interactive for The Grocer. And a further 25% said their maximum prep time was three to four minutes. Not great news for the full English. Out-of-home players have had a natural advantage when it comes to catering for these up-and-coming consumers, who crave ever more variety in their options. Coffee shops in particular have aimed to offer simple, tasty and convenient deskfast solutions on the go, from Costa’s Breakfast Bloomer Toastie to Pret a Manger’s range of protein pots, including Egg & Spinach and Salmon & Avocado.And these players are constantly innovating. In July, Greggs launched mini cooked breakfasts ideal for eating at a desk. Containing beans, sausage, a cheese omelette and mini hash browns, the boxes (rsp: £2 or £1.90 for a vegetarian box, minus the sausage) are available on a trial basis in 11 branches across the North East.Supermarkets are catching up fast. Waitrose’s open kitchens – available in four branches offering delicacies to-go such as avocado on sourdough – are firmly targeted at the millennial, on-the-move crowd. NPD is also looking to tempt this busy demographic. Rustlers forayed into breakfast for the first time last April with its All Day Breakfast Sausage Muffin (rsp: £1.50), gaining listings in Co-op, Tesco and Morrisons. Ready to eat after 65 seconds in the microwave, it’s well under the two-minute maximum favoured by one in four consumers.But for the grocery market, there has been one key source of excitement in attracting the time-pressed crowd: breakfast drinks. Go back a year, and growth was indeed exciting. For the year ended 8 October 2017, sales were up 24.9% to £20m (while ready-to-eat cereals were in decline for brands). This year, however, is looking less positive. Value fell 11.1% to £18.7m [Kantar Worldpanel 52 w/e 22 April 2018]. Ouch.Harris Interactive research is also painting a mixed picture. Somewhat encouragingly, breakfast drinks are chosen by 23% of deskfasters, rising to 32% of 18 to 24 year olds. But it still pales in comparison with the 46% choosing fruit, 44% picking yoghurt and 39% eating cereal at work. So will grocery have to find new ways of attracting the deskfaster? The fry-up needs updating for the working week. Firstly, it takes way too long to prepare for today’s time-conscious consumer. Secondly, its saturated fat content isn’t exactly screaming health credentials.So we challenged media agency Starcom Worldwide to create a cooked breakfast product that could appeal to today’s deskfasters. Here’s what they came up with.“The fry-up is a treat that so many Brits love, but our stomachs struggle to digest significant amounts of food in the morning,” says Amy Kean, head of strategic innovation. “Some nutritionists are starting to advocate a morning fast until around midday, which has serious benefits for your gut.”Keen to find a modern solution for health-conscious, busy workers looking for energy, convenience and a familiar breakfast taste, the team created Miso Fast, a new range of soluble flavoured capsules to be dissolved in hot water.“We wanted to combine the taste of a big British breakfast, the essential goodness of Berocca, the convenience of Pez dispensers and the health properties of miso soup,” explains Kean.Containing vitamin C, B12 and magnesium, Miso Fast capsules are available in a range of breakfast food flavours, including Streaky Bacon, Spinach Frittata and Smashed Avocado and Feta, as well as sweeter flavours such as Granola and Blueberry Pancakes.Consumers initially purchase the capsules in reusable cork case packs, which can be refilled in a variety of flavours from Miso Fast vending machines in Waitrose and Whole Foods outlets. “Today’s shoppers are looking for modern, responsible products that aren’t covered in plastic or damaging to the environment in any way,” states Kean. “Given the increased consumer interest in sustainability, it was important that Miso Fast packs could be reused.”The new range will be supported by a social media marketing campaign, including tie-ups with healthy eating influencers, which will target consumers with interests in wellbeing . “From a messaging perspective, we’re fresh and tongue in cheek, with an ‘oh what a dutiful morning’ poster highlighting the goodness that comes from fasting,” says Kean. “The strapline: ‘wake up to what your body needs’ is a more assertive statement to help shoppers reassess their breakfast habits.” Breakfast BallsLaunched: August 2018Manufacturer: The Protein Ball CoNew bite-sized Breakfast Balls from The Protein Ball Co launched this month in Apple & Blueberry, Hazelnut & Cacao and Strawberry & Vanilla variants. Each 45g pack (rsp: £1.99) contains six Breakfast Balls totalling 5.4g of natural protein, providing a healthy kickstart to start the day. The vegan-friendly balls are also high in fibre and gluten-free, with no added sugar and 100% natural ingredients. Creative ChallengeBreakfast Creative Challengeoriginaldate 1/1/0001 6:00:00 AMheight 705width 940orientation 1camerasoftware Adobe Photoshop CC (originaldate 1/1/0001 6:00:00 AMheight 705width 940orientation 1camerasoftware Adobe Photoshop CC (originaldate 1/1/0001 6:00:00 AMheight 1122width 1535orientation 1camerasoftware Adobe Photoshop CC 2originaldate 1/1/0001 6:00:00 AMheight 1122width 1535orientation 1camerasoftware Adobe Photoshop CC 2originaldate 1/1/0001 6:00:00 AMheight 705width 940orientation 1camerasoftware Adobe Photoshop CC ( Oaty Quinoa PorridgeLaunched: July 2018Manufacturer: PerkierHealth brand Perkier took aim at Britain’s growing number of vegan and flexitarian shoppers with its Oaty Quinoa Porridge pots (rsp: £1.30/55g), which hit Asda stores in July. Consisting of Original, Golden Syrup and Cranberry & Raisin flavours, each pot contains 10g of quinoa protein and up to 50% less sugar than leading porridge pot brands, as well as being gluten and dairy free. All this need for speed means today is the era of the ‘deskfast’. And consumers are becoming ever pickier about what makes the grade for that ultra-convenient first meal of the day. No longer will a slightly soggy box of out-of-date cereal do. They want all the taste, variety and health benefits of a meal at the breakfast table, but at their desk instead. The trend has spawned a flurry of activity in the out of home sector that has been rapidly mirrored by the supermarkets. So who are the new wave of deskfasters, and what do they want?At the helm of the growing deskfast movement are millennials. Kantar Worldpanel data shows the younger generation is the driving force behind out-of-home breakfast consumption in general. “Of the 263 million out-of-home breakfast occasions this year, almost 40% were eaten by 16 to 34 year olds,” says analyst Charlotte Lovell. Not only that, the number of out-of-home breakfast occasions among millennials is growing fast, up 35% year-on-year [Kantar Worldpanel 52 w/e 25 March 2018]. Our Harris Interactive data shows the desk is a popular venue for these breakfasts. The 25 to 34 age group were most likely to bring their breakfast to work (23%), compared with only 11% of 45 to 55 year olds.center_img Leading breakfast drinks brand Weetabix thinks not. “The breakfast drinks sector is the most impulsive part of the cereal category,” says Gavin Loftus, head of brand for Weetabix On The Go. “We’re seeing rising consumer demand for breakfast drinks that deliver on both substance and taste.”One way it’s hoping to attract the consumer is through health credentials. That was the focus of this year’s packaging refresh for Weetabix On The Go, which introduced on-pack traffic light labelling that Loftus states will “make it easier for shoppers to make a quick, informed choice”.Other breakfast drink brands are taking a similar tack. In July, Quaker rolled out its pilot range of breakfast drinks in Vanilla and Red Berries flavours (rsp: £1.45) that looked to trade on health.­­ “Having identified that one of the barriers for people enjoying breakfast drinks is a belief they are too processed, we ensured there are flashes on pack highlighting milk and wholegrain content,” says marketing manager Steph Okell.Protein smoothie brand Savsé is another example. The brand recently expanded its cold pressed protein smoothie range to include Protein Rise (rsp: £2.99) in May, which contains quinoa flakes along with coconut milk and fruit to produce “a unique, healthy option for consumers”.They are thinking along the right lines. When asked what influences their breakfast purchases, 18% of respondents polled by Harris Interactive named high protein as an important factor. Nearly a quarter looked for low sugar and 17% wanted low calorie content (rising to 23% of 18 to 24 year olds).Kantar Worldpanel says health is particularly important to the younger consumer. “Starting the day off right is an attractive proposition, as consumers tend to start the day with good intentions and make more indulgent choices as the day progresses,” says analyst Emily Garrigan. “Millennial consumers in particular are seeking positive health benefits at breakfast, with 253 million more servings fulfilling the need for health benefits (such as protein or vitamins) this year, and 190 million more being chosen because they’re more natural or less processed.”And so the past few months have seen plenty of NPD outside of breakfast drinks looking to combine convenience and health. Belvita is leading the charge among breakfast biscuits (eaten by 35% of deskfasters in our Harris Interactive poll). In July, it launched Breakfast Soft Bakes Blueberry to appeal to the ‘superfood’-seeking crowd. In other formats, The Protein Ball Co introduced its first Breakfast Balls this month (see innovations below), designed to “provide a healthy energy boost that fits in with hectic lifestyles”. ManiLife Snack PotsLaunched: July 2018Manufacturer: ManiLifeTargeting deskfasters who don’t want to keep a 1kg tub of peanut butter at work, ManiLife created its new snack pot range (rsp: £0.55/15g). Made from Argentinian peanuts, the range is set for its UK retail debut in the coming weeks, having been initially trialled with a major hotel group. Available in Smooth, Original and Deep Roast variants, the pots are designed to be combined with a range of breakfast products including porridge, yoghurt, fruit or toast. But perhaps the most significant NPD has come from Kellogg’s, which is looking to create an entirely new category. “Ready-in-seconds” smoothie bowl brand Joyböl entered the market last month with the tagline “slow breakfast is no breakfast”. The launch was inspired not only by the need for speed, but also the rise in smoothie bowl snaps on social media. “Search #SmoothieBowl on Instagram and you’ll see at least 1.5 million posts appear from people sharing their food experiences,” says a Joyböl spokesman. Currently only available in convenience and travel sectors, supermarket distribution is set for later this year. With health at the top of its agenda – the three-strong range of Super Berries & Acai, Strawberry Almond Quinoa and Mango & Coconut variants each claim to provide a good source of protein and fibre – it certainly seems to be tapping the right trends.One thing is for sure: the deskfast as we know it is changing. Today’s speed eaters expect the same standards at their desk as they do at their breakfast table. So wave goodbye to that soggy box of out-of-date cereal. Apple and Cinnamon Rice CakesLaunched: July 2018Manufacturer: Wessanen UKContaining just 32 calories, Kallø’s Apple & Cinnamon rice cakes join its Blueberry & Vanilla packs (launched in June 2012) as a sweet breakfast option. The rice cakes, made using four all-natural ingredients (rice, corn, cinnamon and apple juice concentrate), are available in jumbo packs (rsp: £1.49/127g) across Waitrose stores nationwide. Deskfast innovationsHere’s our pick of the latest launches targeting the busy workforcelast_img read more

Lady Raiders Defeat Lady Knights

first_imgSouth Ripley beat South Dearborn tonight in 3 sets by scores of 25-21, 25-17, 25-21.“It was nice to get another 3 set win. We have been making progress, there for a while we were going at least 4 sets a night because we would have the lead but couldn’t finish it off, so it’s nice to see them making progress and seeing how important it is to work hard and come out and win the first 3 sets.”  Raiders Coach Robyn Greiwe.SR Stats:  Tori Tucker: 22/24 attacks 10 kills, 3 blocks (3 BS 4 BA), 4 digs, 14/14 serving 10 points, 6/7 serve receive; Laken Farell: 10/11 attacks 3 kills, 5 assisted blocks, 4 digs, 9/10 serving 1 ace 4 points; Morgan Peetz: 5/5 attacks 1 kill; Mercedes Bowling: 23/24 attacks 11 kills, 6 blocks (3 BS 3 BA), 12 digs, 8/10 serving 4 points;Kiley Sparks: 27/27 attacks 10 kills, 5 blocks (3 BS 2 BA), 19 digs, 15/16 serving 4 aces 11 points; Mariah Gentile (libero): 16/16 digs, 14/18 serve receive; Elizabeth Bodenberg: 45/46 sets, 18 Kill Assists, 11/11 serving 1 ace 5 points; Julia Rea: 7/7 attacks 2 kills, 33/33 sets 12 Kill Assists, 10 digs, 12/13 serving 7 points.last_img read more

The Latest: Iowa seeking $75 million loan for athletics

first_img August 24, 2020 ___Cleveland Browns coach Kevin Stefanski was one of the numerous COVID-19 false positive tests reported Sunday by the NFL’s lab partner.Stefanski was at home with his wife and three children when he got word that he may have the virus.“It wasn’t fun,” Stefanski said on a Zoom call. “I can laugh about it now, but truly it wasn’t fun to have that phone call very early in the morning and not get news that it was potentially an error until later.”Stefanski said he immediately left his house as not to put his family in any more danger. He went to a condominium near the team’s facility where he stayed before moving his family to Ohio from Minnesota in the offseason. He spent the previous 13 seasons on the Vikings’ staff. Associated Press ___Bundesliga team Schalke has reported a positive case of the coronavirus in an unidentified member of staff at its training camp in Austria.“The affected person is currently self-isolating after the test result. Contact tracing is already underway,” the club says on its website. Schalke was due to play Würzburger Kickers in a friendly game later Monday but that has been called off as the club conducts further tests. Team doctor Patrick Ingelfinger is liaising with local authorities on what the club should do next. It took four hours before Stefanski learned he was negative. He was not able to coach on Sunday, when the Browns initially called off their workout before holding it when they learned of the flawed lab results.Stefanski did not disclose how many false positives affected the Browns. He said 12 more players need to be cleared before they can practice Monday.The 38-year-old coach praised the Browns for the way they handled “a fire drill” with their virus protocols.— Tom Withers reporting from Cleveland.___ Athletic director Gary Barta said the Hawkeyes had built a strong financial foundation before the coronavirus forced cancellation of the NCAA men’s basketball tournament and led to the Big Ten’s postponement of football until after Jan. 1. Now the athletic department faces a $60-$75 million deficit.Iowa announced initial budget reductions in July, and after the Big Ten pulled the plug on fall football earlier this month the Hawkeyes announced Friday they would drop men’s gymnastics, men’s tennis, and men’s and women’s swimming and diving. Barta said there are no plans to eliminate other sports and figures it will take about 15 years for the athletic department to pay off the loan. He said he had a “guestimate” for how much money Iowa could bring in from post-Jan. 1 football, but he declined to disclose the figure.___The Baltimore Ravens won’t have any fans at home games for the first part of the upcoming season because of the coronavirus pandemic. The Latest: Iowa seeking $75 million loan for athletics “We will do everything we are told to do by the authorities. The health and safety of everyone involved is the most important thing,” sports director Jochen Schneider said. ___Duke will open its season for football and other fall sports with no fans at home games because of the coronavirus pandemic.Duke says traditional parking lots used by fans on gameday will be closed. The school will contact football fans who have purchased season or single-game tickets or have seating and suite contracts in Blue Devil Tower regarding potential options.The school will allow fans to purchase a fan cutout of a person or pet to be placed in seats for football games. The school will offer varied packages and stadium locations along with weekly prize drawings and the ability to have football coach David Cutcliffe autograph the cutout.center_img Share This StoryFacebookTwitteremailPrintLinkedinRedditThe Latest on the effects of the coronavirus outbreak on sports around the world:___Iowa’s athletic department is working to secure a $75 million loan to cushion the blow of losing a projected $100 million in revenue because of the coronavirus pandemic. Raja adds “this is not a general exception … this is an exception for this match.”Norway captain Omar Elabdellaoui and striker Alexander Soerloth both play in Turkey.___More AP sports: https://apnews.com/apf-sports and https://twitter.com/AP_Sports The 34-year-old retired sprinter who won gold in the 100 and 200 meters at the last three Olympics posted a video Monday on his official Instagram account to explain the situation.“Good morning everybody. Just waking up. Like everybody, checked social media and saw that social media says I’m confirmed of COVID-19,” he said. “I did a test Saturday, because I work. I’m trying to be responsible, so I’m going to stay in and stay here for my friends.”Bolt added he has no symptoms.“Just to be safe, I’ll quarantine myself and just take it easy,” he said.Bolt set the world records in the 100 and 200 meters at the 2009 world championships in Berlin. He retired after worlds in 2017. The team had outlined a plan to accommodate a crowd of 7,500, but decided against it “based on the recommendations of public health experts.”In a statement, the team said that “for the time being, it is in the best interest of the general public and our organization that fans not attend games.”The Ravens said they will continue to work with health officials about finding a way to eventually make the stadium safe for fans during home games.___Jamaican world record holder Usain Bolt says on social media he is awaiting the result of a coronavirus test and is quarantining himself as a precaution. The school says sales proceeds will go to Duke Athletics for student-athlete support.Athletics director Kevin White says it is “imperative to be both adaptable and compliant in anticipation of hosting fans in the near future.”___The Norwegian government says it will make an exception from its travel ban to accommodate a Nations League soccer game against Austria on Sept. 4 in Oslo.Culture and sports minister Abid Q. Raja says “we make this exception to ensure that both teams can field a full crew.” Army has finalized its football schedule and the Black Knights will play 11 games, eight at home. Navy and Air Force remain on the schedule.Attendance for the first two games in West Point, New York, is expected to be limited to the Corps of Cadets and exclude the general public.Decisions on fan attendance for the remaining home games at Michie Stadium will be decided later.The Black Knights will open the season Sept. 5 at home against Middle Tennessee State. The rest of the home slate includes Louisiana-Monroe, BYU, Abilene Christian, The Citadel, Mercer, Air Force and Georgia Southern.Road games are at UTSA, Tulane and Philadelphia for the 121st Army-Navy matchup.last_img read more

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